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Building Your SaaS for the Right Persona with Sujan Patel of Mailshake

SaaS Origin Stories

CHAPTER

How I Found Product Market Fit and What Changed in Marketing After That

The company was struggling for a year before finding product market fit. After that, they were able to get the product out fast and took short cuts in their marketing strategy. They then doubled down on the awesomeness of what they had done by talking to customers about it.

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