i'm far more fulfilled when there's some sense of meaning in my work. My first company was where i found meaning, as i found people who were overlooked by other companies and ad helped them accelerate their careers. The best cultures are transformational, not transaction. There's something about explicitly stating publicly the career path that i found has attracted the right people. And then you have founder like a career path like joy or alignment. It just feels like, you know, we're all going o be on the plane eating the food together and going to the jim together. Just get this great alignment, and, you know, et cetera. Imea, i think loyalty is