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I've Already Built the Product, Now What?
Most first time founders are going to go in search of a problem, right? Which means that your pivots or your shifts, all you can really pivot is your market at this point. You've spent so much time energy and money in the product. You now need to show proof that the market is willing to pay for it. So where you go from there is, okay, what are the four or five things your product initially solve for? Let's just start there; one of them needs to be proven true in order this to work.