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EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More
Adspend with Ash Melwani and Rabah Rahil
Black Friday Cyber Monday
"I love how all you guys are thinking about it. Because the big issues that I've seen in the past is you go super hard and paint," he says. "You have a fantastic Black Friday Cyber Monday and then you're essentially basically just pulling sales forward." 'It's not like you're generating more sales. You're just shifting when the sales happen'
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