7min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Melanie Fellay: Critical Thinking Skills in an AI-Driven Sales World

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Cognitive Load and Sales Effectiveness

This chapter explores the effects of cognitive load on sales representatives, highlighting the necessity to streamline processes for improved critical thinking and memory retention. It argues for a quality-driven approach in sales, emphasizing the importance of meaningful client engagement over the mere quantity of tools and training.

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