3min chapter

How Snyk built a product-led growth juggernaut | Ben Williams (VP of Product at Snyk)

Lenny's Podcast: Product | Growth | Career

notes

CHAPTER

Building a Growth Team

Growth teams need to work differently in some ways from R&D teams working on core product. People in process was the first and I'll cover process really quickly. The sad reality is that without good process, learnings easily end up unused and gather and dust. And when you see a wide variety of folks just assuming end-to-end ownership of managing and running experiments instead of delegating that to the product manager or an engineer in tech lead? So yeah, that's people in process and strategy is there.

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Transcript

Episode notes

Ben Williams is VP of Product at Snyk, an industry-leading security platform for developers, last valued at $8.5b. He’s also a product and growth advisor with over 20 years of experience building and scaling high-performing product and growth teams. Through product-led growth, product-led sales, and community, Snyk rapidly scaled and won over the lucrative developer audience. In today’s episode, Ben shares the successful growth levers that helped Snyk get started, all of the details of how Snyk has structured their growth, product, and marketing teams and set them up for success in terms of cross-collaboration—and also how their initial plan for self-serve monetization fell flat. We go into Ben’s many useful tips for product-led growth, including his thoughts on free vs. paid versions, trials, and how to build amazing growth teams.

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Find the full transcript here: https://www.lennysnewsletter.com/p/how-snyk-built-a-product-led-growth

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Where to find Ben Williams:

• Twitter: https://twitter.com/semanticben

• LinkedIn: https://www.linkedin.com/in/semanticben/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• Twitter: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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