#392: Leading Retail Loyalty Brand, TFG Delivers Real Personalisation
Let's Talk Loyalty
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Introduction
Fiona Ronnie is head of customer and loyalty at the Fashini Group in South Africa. She leads the customer team who are the lifeblood of TFG rewards. The group has 4,300 outlets and 34 leading retail brands in its stable. It's offering spans three pillars: to swipe and save, personalised discount vouchers and gamification.
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Transcript
