
Clif Bar: Gary Erickson
How I Built This with Guy Raz
What Is an Energy Bar?
Bakryn is the founder of a bakery in Berkeley, California. She says she was inspired to start her business after eating too many energy bars on a bike ride. After six months of researching and experimenting with ingredients, Bakryn's first bar became an instant success. The name "Thekeactry" comes from the deep meaning of climbing - it means introspection or self-examination.
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