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Getting the GIST of Evidence-Guided Product Development (with Itamar Gilad, Product Management coach, speaker and author)

One Knight in Product

CHAPTER

Was It a Case of Coaching Not for You?

After 20 years of doing engineering and product, I felt it's time to make the switch after I've done Google. And here I am. The process itself could be working backwards like Amazon or it could be leading with context. You know what we need? We need the six page press release right now. It's all about giving people a chance to change their opinion. These are the sort of things you want to do in your company honestly. They read the book "The Power Of One" by Andrew Keen (Simon & Schuster: £16.99)

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