Brand Partnerships - What Are Your Criteria When Choosing Brand Partners?

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We look at the brands valuesan we always look into what their sustain ability practices are, how they operate. These things are all important to us when we're choosing a brand. And then, you know, there's also the little piece of the pie that it has to be the right the right manetary value in order for us to include it in a video. We've been experimenting with lots of different options out there. Some things we do consistently are affiliate links. So since we do mention products and use a lot of items in our projects, sometimes we're able to share a link that offers us a tiny little cut back for people clicking that link and maybe purchasing the product.

YouTubers Kelsey MacDermaid and Becky Wright – better known as The Sorry Girls – have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn’t exactly come with a blueprint…

This week on How I Built This Lab, Kelsey and Becky talk to Guy about pursuing the uncharted territory of a YouTube career, their philosophies on navigating brand deals, and their take on growing a business in the creator economy without compromising on values.

Check out The Sorry Girls on YouTube and try your own hand at DIY: https://www.youtube.com/c/TheSorryGirls/featured

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