292: SaaS Sales Outreach: Do Things That Don't Scale to Stand Out with Zandra Moore
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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Is Personalization Scalable?
Sena: If you're in an early stage business and you want to stand out, definitely do the things everyone else isn't doing. The principle is, people pay attention to stuff that's clearly tailored for them, and it's worth the effort. "There are lots of things around personalization and technologies you can use," he says.
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