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5min chapter
Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)
Mobile Dev Memo Podcast
From Inception to Innovation in Mobile Advertising
This chapter chronicles the speaker's journey in the mobile advertising industry, detailing the evolution of their ad network from its inception to pioneering app retargeting strategies. It highlights Berlin's significance as a hub for mobile ad tech and reflects on the community and creativity that fueled early innovations in the field.
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