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HIBT Lab! UNLESS Collective: Eric Liedtke
How I Built This with Guy Raz
Can We Really Make a Brand of Clothing Without Plastics?
Ticano is a brand of clothing without plastics, called unless collective. It's the brainchild of former adidas designer Yannis Kounalis who left after 26 years to pursue his own ticano project. He says fashion companies don't think about what happens to their product when you're done using it. The holy grail was always can we have something thats yo from nature? Goes back tome yecan we have something that fixes the problem of waste in fashion,. he said.
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