Are You the First Marketer?

In your first 100 days, how did you decide where to go from day one? In our case, we're like an early stage company. We didn't really even know exactly what our addressable market was,. What our buyer personas were and everything was sort of pivoting. You come in and like everything's up in the air. Everything's a hypothesis. Everything's an experiment. I told myself, you know what, I am going to fail and that's okay. But as long as not everything fails. And I want to make sure that at least 30, 40% of our experiments pay off.