Transforming Usability Testing into a Business Engine

In this episode recorded at WordCamp Asia, Jo Minney discusses her expertise in usability testing. She highlights the importance of usability for improving user experience and conversion rates, differentiating it from user acceptance testing. Jo shares insights on conducting cost-effective usability tests, focusing on qualitative data and involving diverse participants. She emphasises the economic benefits of usability improvements and the need for proactive client communication to address usability and accessibility issues. Jo also discusses the role of testing in preventing poor practices like "deceptive design" and enhancing client relations through regular reviews. If you're looking to gain a deeper understanding of usability testing and its benefits, this episode is for you.