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4min chapter
Humble-bragging, counter-signalling, and impression management (with Övül Sezer)
Clearer Thinking with Spencer Greenberg
The Paradox of Bagging
Randy: I can almost hear the internal dilemma this person is feeling regarding should they say it or not. They said I just did something very selfless, but more importantly, it was genuine. And then they used hashtag so worth it. Randy: It's called actually soft soft promotion paradox in the literature,. Because it is such a paradox. Should I do it? Should I not do it? Yes. The research says that if we don't know what the good deed is, bragging does not help. So another strategy is we just kind of hide our successes. You have to use them sparingly.
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