040 | Aligning Team's KPIs and Fact-based Storytelling | Part 2/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)
MAFFEO DRINKS
00:00
Intro
This chapter explores the complex interplay between brand development and social dynamics in the drinks industry. It highlights the significance of influencer relationships, particularly with bartenders, and examines the anthropological factors that contribute to product appeal and coolness in social settings.
Transcript
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