Kaylee Edmondson - Senior Director of Demand Gen at Chili Piper - The Future of Demand Gen
The Growth Hub Podcast
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How Does Demand Gen Work for Chili Peppers?
Chili Peppers use their own product naturally to book meetings. They skip, we auto qualify upon form submit and route directly to the respective account executive based on ownership cues. So for us, we call it a QHM. Pretty sure the rest of the industry is going to consider that an SQL. That's what not only demand gen, but all of marketing actually, paper is gold on.
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