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Bob Safian invites you to Masters of Scales upcoming live strategy session on Thursday, March 23 in Alliance with Capital One Business. This month will be joined by Endeavour CEO Linda Rotenberg to discuss the mindsets required to lead your business with global consciousness. You can register for free at mastersofscale.com slash strategy session.

Being authentic defines strong leadership. Bozoma Saint John has continually challenged expectations, moving purposefully across multiple roles, from Uber’s chief brand officer to Netflix’s CMO, from Pepsico to Apple, from working for celebrated director Spike Lee to working for iconic Hollywood talent agent Ari Emmanuel. The wall between the personal and professional is artificial, Boz argues, and a barrier to leading what she calls The Urgent Life in a new book. The best leaders tap into their emotions and listen to their instincts, she says, which helps to drive a team and a business forward.

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