Selling Should Be Fun or You Aren't Doing It Right
2Bobs—with David C. Baker and Blair Enns
00:00
Productized Services vs Customized Services - The Trade-Offs
Many firms go too far on the productization front without thinking of the trade-offs. The relevant trade-off for this conversation is that they're not as engaged as a salesperson. It's almost like if they don't have something hanging on the rack that works, you're almost irritated if it's going to take 10 days to modify something.
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Transcript
