13min chapter

How I Built This with Guy Raz cover image

Banana Republic: Mel and Patricia Ziegler

How I Built This with Guy Raz

CHAPTER

A Journey Through Fashion Discovery

This chapter chronicles a transformative experience in Australia that ignited a passion for fashion, focusing on the allure of army surplus stores and vintage finds. The speakers reflect on their early style influences and the evolution of their entrepreneurial journey, from sourcing military clothing to negotiating merchandise deals. Their humorous yet challenging escapades in establishing a fashion brand highlight both the creative vision and the trials they faced, ultimately leading to strategic sales adjustments that improved their business outcomes.

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