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4min chapter
Can athletics vault into profitability?
FT News Briefing
Revitalizing Track and Field: Challenges and Opportunities
This chapter explores the booming popularity of track and field at the Paris Olympics, emphasizing packed stadiums. It contrasts this excitement with the challenges athletes face from an outdated business model, while also highlighting efforts by new investors to enhance the sport and support athletes financially.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode