In this episode, we've got a guest back on the show who was first on the podcast years ago when she was just starting out. Now, she's going to share how she's leveled up to her first six-figure month and how she stays in $6,000-per-month apartments for free.
Join us in this episode as we welcome back Shan Shan Fu, a dynamic Amazon entrepreneur whose journey has been nothing short of inspiring. From her early days selling face masks during the pandemic, Shan Shan has successfully transitioned into the fashion industry with her thriving brand, Millennials in Motion. She shares her remarkable achievement of hitting her first six-figure month and reveals the innovative ways she manages to live rent-free in a $6,000 per-month New York apartment through the platform Kindred. Shan Shan's story is one of resilience and creativity, as she recounts her evolution into selling sexy tights and the lessons learned from her ventures into other product categories like dresses and lingerie.
Explore the strategies that Shan Shan and other e-commerce entrepreneurs use to refine their products on Amazon. Listen in as we discuss the significance of market research platforms like PickFu and Helium 10 Audience for product validation and consumer insights. Discover how Shan Shan tests new product ideas, the importance of consumer feedback, and how a 20% vote threshold can predict a product's potential success. Personal experiences are shared to illustrate how these methods align with actual sales results, highlighting the value of comprehensive data in making informed business decisions.
This episode also uncovers the tactics behind selling low-priced products on Amazon and how exposure through high-profile features can enhance brand recognition. Shan Shan discusses her use of strategic keywords to optimize product listings and her aspirations for expanding beyond Amazon into other marketplaces. Additionally, we touch on networking in the Amazon selling community and the benefits of attending events like Helium 10 Elite meetups. Valuable insights are offered on navigating new U.S. regulations, leveraging tools like Helium 10 Adtomic, and the importance of self-management in advertising as you scale your business. Don't miss out on Shan Shan's journey and the invaluable lessons for sellers of all levels.
In episode 614 of the Serious Sellers Podcast, Bradley and Shan Shan discuss:
- 00:00 - Leveling Up
- 02:21 - Discovering New Apps and Services
- 05:40 - Using PickFu to Vet Product Ideas
- 06:50 - Market Research With Helium 10's Audience Tool Powered by PickFu
- 11:53 - Selling Low-Priced Products on Amazon
- 12:16 - The Influence of Taylor Swift
- 15:54 - Impact of High-Profile Fashion Feature
- 19:22 - Navigating Amazon FBA Strategies
- 20:16 - Scaling Inventory for E-Commerce Success
- 26:27 - Transitioning to Full-Time Amazon Business
- 29:33 - Networking and Helium 10 Strategies
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