3min chapter

The Bootstrapped Founder cover image

16. Churn, Retention, and Revenue: What Makes Customers Stick Around and Why That's Important

The Bootstrapped Founder

CHAPTER

The Importance of Treating Your Customers Like People

Every single month, every single of your customers is making a choice. They see your charge for your business on the credit cards and they choose to not stop subscribing. It's just the effect of your business is incredibly related to how you treat your customers. If your customers are defeating that you value them as people, assume it, and they will make sure to repay the favor. Make them feel comfortable and appreciated, and they'll stick around.

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