AdWords - How Did You Find These Other People?

We were very lucky when we started. This was before AdWords, but it was at the beginning of Omniture who was selling click traffic. And those people were converting at much higher rates because it was intent purchases. So all of our initial targeting, like, you know, from day one to the first 12 months was like someone is looking for small business phone system, virtual PBX,. We just converted them as best we could.