Dating is down. So why is Hinge thriving? with CEO Justin McLeod
Masters of Scale
00:00
Hinge's Unique Marketing Approach
This chapter delves into Hinge's innovative marketing strategies that set it apart from other dating apps, focusing on word-of-mouth referrals and user success stories. It also discusses a unique campaign that highlights the unconventional paths to love, the app's global expansion, and the emphasis on inclusivity and diversity. The speakers share insights on societal perceptions of online dating and explore potential features to enhance user connections.
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