How to Balance Product Development and Go to Market

It's just too hard to build the perfect company according to a playbook, you know, step by step. So I think stage number one is make sure that this product actually has unique value that's at least 10 X more than anything else out there for them. Once you have that painkiller, you can figure out that's when you can start focusing on the go-to-market side. There's lots of examples, companies like Facebook, Google, Snapchat, WhatsApp,. They just had a very amazing consumer demand.