16min chapter

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Behind the Scenes in Sports Negotiating: What the Fans & Media Don't Get to See

SSAC

CHAPTER

Navigating Negotiations in the NBA and Corporate Deals

Exploring the impact of game performance on NBA trade deals, differences between player and corporate negotiations, strategies for managing high-profile athletes, and leveraging status and reputation in trades. Delving into negotiation experiences, market dynamics, decision-making, bluffing tactics, and the perception of General Managers' desire to win championships. Audience questions touch on strategic partnerships and trust issues with certain teams.

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