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Behind the Scenes in Sports Negotiating: What the Fans & Media Don't Get to See

SSAC

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Navigating Negotiations in the NBA and Corporate Deals

Exploring the impact of game performance on NBA trade deals, differences between player and corporate negotiations, strategies for managing high-profile athletes, and leveraging status and reputation in trades. Delving into negotiation experiences, market dynamics, decision-making, bluffing tactics, and the perception of General Managers' desire to win championships. Audience questions touch on strategic partnerships and trust issues with certain teams.

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