We had just read Zappos's Tony Shae's book, Stumbling on Happiness. And we really took a very Zappos oriented approach to customer service. It was probably a mistake to over index on anyone experience. So we've learned, we've grown, but it is one more example of you got to recognize what is true about yourself and your business. But I always found it really annoying when you talk to someone and they caveat it all.

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