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2min chapter
Kodiak Cakes: Joel Clark (2020)
How I Built This with Guy Raz
Kodiak - How Did You Pitch Your Product to Safeway?
In 2002, Joel went to business school in the UK at Oxford. He then came back to Utah and picked up where he left off with a consulting company. But still working on Kodiak full-time. In 2004, I'd been working with Safeway. And I sent some samples out to this buyer. Her name was Donna Sullivan. She called me and she's like, hey Joel, we're going to bring your pancake mix in to 1200 stores. That's about to like fall out of my chair.
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