14min chapter

The Engineering Leadership Podcast cover image

How engineering leaders can better drive business outcomes & increase alignment between product and engineering w/ Gokul Rajaram #198

The Engineering Leadership Podcast

CHAPTER

Customer-Centric Leadership in Engineering

This chapter emphasizes the importance of strategic thinking for engineering leaders by connecting customer outcomes to broader business metrics like revenue. The discussion highlights the need for leaders to adopt an outcome-focused mindset, fostering collaboration between product and engineering teams, and celebrating achievements that enhance customer engagement. It also explores the shift from a feature-driven to a customer-centric approach, advocating for dedicated teams and collaborative processes to optimize customer acquisition and overall business growth.

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