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238: How SDRs Can Hit 225% of Quota With Armand Farrokh (Replay)
Make It Happen Mondays - B2B Sales Talk with John Barrows
How to Lead With Context
"I'm huge on leading with context. And so you can use that with, hey, we work with your competitors. It's Armada Carta. Have you heard our name tossed around? And then you shut them," he says. "You basically just pull the context a little bit forward and then you do the context and then value"
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