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Acquisition and Creating a Licensable Model (on Anik Singal) Pt. 1 - Sept. '22 | Ep 504

The Game with Alex Hormozi

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Transitioning a Founder-Run Information Marketing Business into a Sellable Asset

This chapter discusses the process of removing the founder's fingerprints from an information marketing business to make it more attractive to potential buyers. It emphasizes the need to detach oneself from events, coaching calls, and trainings. The chapter shares real-life examples of selling a gym lunch and procedural apps, highlighting the steps taken to make the businesses more scalable and exitable.

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