This chapter discusses the process of removing the founder's fingerprints from an information marketing business to make it more attractive to potential buyers. It emphasizes the need to detach oneself from events, coaching calls, and trainings. The chapter shares real-life examples of selling a gym lunch and procedural apps, highlighting the steps taken to make the businesses more scalable and exitable.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode