
Jobs-To-Be-Done (JTBD) Framework: A Deep Dive
Growth Manifesto Podcast
00:00
The Importance of Segmentation in Strategy
The word segment very often implies a marketing segment from your own perspective as a brand or a solution provider jobs. A job performer is anybody that gets that job done right which may not fit into your normal segmentation. Traditional segmentation is done by demographics or by interest exactly location and where the jobs to be done framework can actually start to change.
Transcript
Play full episode