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Jobs-To-Be-Done (JTBD) Framework: A Deep Dive

Growth Manifesto Podcast

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The Importance of Segmentation in Strategy

The word segment very often implies a marketing segment from your own perspective as a brand or a solution provider jobs. A job performer is anybody that gets that job done right which may not fit into your normal segmentation. Traditional segmentation is done by demographics or by interest exactly location and where the jobs to be done framework can actually start to change.

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