Saeju Jeong, Noom, on using behavior change to improve health
The Pulse by Wharton Digital Health
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Noom's Evolution and Focus on Behavior Change
This chapter discusses the history and evolution of Noom as a platform for behavioral change. It explores how Noom started as a fitness app and transitioned to focusing on weight loss due to user demand. The chapter also highlights the importance of user feedback and iteration in improving the Noom product.
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