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17min chapter
Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed
How I Write
The Importance of Arc in Writing
In this chapter, they discuss the importance of the arc of the story in their writing, emphasizing how the order of information can completely change the narrative. They provide an example of a piece they wrote about the need for communicators to take risks, explaining how they initially wrote a messy rant filled with emotion but then revised it over the next few days, reordering and refining the content to better convey their message.
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