The Importance of Arc in Writing

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In this chapter, they discuss the importance of the arc of the story in their writing, emphasizing how the order of information can completely change the narrative. They provide an example of a piece they wrote about the need for communicators to take risks, explaining how they initially wrote a messy rant filled with emotion but then revised it over the next few days, reordering and refining the content to better convey their message.

Lulu Cheng Meservey gives a masterclass on non-boring corporate communications, Korean pop culture, and religious fanaticism. Lulu shares what she’s learned running comms for startups, decoding cultural erogenous zones, and crafting impactful messages in 280 characters or less. Whether you're a writer, a communications professional, or simply curious about the intersection of K-POP and Internet whackos, this podcast is a window into modern communication.

Lulu is currently the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard, and was formerly head of comms at Substack. Her newsletter “Flack” is a new playbook for communications, written to help you win over people who matter, without wasting time or being cringe.

Twitter: https://twitter.com/lulumeservey

Newsletter: https://www.getflack.com/

Want to learn more about the next cohort with Write of Passage?

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Website: https://writeofpassage.school/how-i-write/

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