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313: Practitioner Stories: Experience Design At Lloyds Banking Group
The CX Cast
The Mindset Shift in Design Thinking
Lloyd's banking group is one of the biggest design led businesses across the globe. IBM has grown its design functions from a couple of hundred to tens of thousands, I believe. The business doesn't care about the craft; it cares about the outcome and we had to learn to speak the same language in terms of design.
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