Ari Murray - Content That Converts (Content Legends Virtual Series)
The Marketing Millennials
00:00
What Makes a Good SMS Strategy?
The best SMS strategy is thinking about texting one person who's your end buyer. If you were them, what would you want? Because it's really generic these days out there. So if you just think about treating it like a human channel, which was literally your phone. It's very, very like one to one. That's the best strategies to think of it like that.
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