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The New York Intellectuals of the Thirties and Thirties
In the fifties and sixties, a generation of new york intellectuals rejected traditional views about art. They argued for modernism over and against more representational mot of art at the time. The other thing that kind of comes out of that period is this notion of middle brow,. That with the growth of of sort of consumer culture, you have the emergence of this new sphere of culture called middle row. And so what we're seeing now is a very different way in which arts are packaged and marketed to people who feel confident but also need guidance from institutions.