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14min chapter
The Growth Strategy That Grew Hubspot To +$30 Billion
Marketing Against The Grain
Evolution of HubSpot's Demand Generation Strategy
Exploration of HubSpot's transition from a traditional sales-led funnel to incorporating Product-Led Growth (PLG) strategies, emphasizing the experimentation with webinars and templates to identify qualified leads. Discussion on lead qualification metrics, lead segmentation, and insights into the correlation between active user metrics and revenue for PLG. Highlighting the importance of adapting strategies over time and understanding the nuances between inbound and outbound demand for sales reps.
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