11min chapter

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Rapid Response: How Barstool Sports’ ex-CEO cooks up attention, with Food52’s Erika Ayers Badan

Masters of Scale

CHAPTER

Navigating Media Culture and Creativity

This chapter features the CEO of Food52 reflecting on her experiences at Barstool Sports, addressing the controversial culture and the challenges of toxic masculinity. The conversation delves into the contrasting workplace environments of Barstool and Food52, emphasizing the importance of diversity in leadership and the complexities of managing public perception. Additionally, it highlights the creative processes behind developing media content, including the demands of podcasting and the significance of authenticity in production.

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