This chapter features the CEO of Food52 reflecting on her experiences at Barstool Sports, addressing the controversial culture and the challenges of toxic masculinity. The conversation delves into the contrasting workplace environments of Barstool and Food52, emphasizing the importance of diversity in leadership and the complexities of managing public perception. Additionally, it highlights the creative processes behind developing media content, including the demands of podcasting and the significance of authenticity in production.
Controversy, frat house culture, viral moments — when you hear ‘Barstool Sports,’ this may be what comes to mind. But former CEO Erika Ayers Badan is here to tell you that the business model that made Barstool into an online cultural juggernaut is replicable and poised to re-shape the food and lifestyle industry. Ayers Badan shares with Rapid Response why she decided to make a dramatic career pivot — taking over Food52 — and why running Barstool was like “a heart attack every day.” She also explores lessons around cultivating a community of fans, and why as a leader, “no” is often a better answer than “yes.”
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