2min chapter

Dreams with Deadlines cover image

Jobs to be Done, Part 2 | Alan Klement, Author of When Coffee and Kale Compete

Dreams with Deadlines

CHAPTER

The Importance of Enabling Transparency

I want them to feel more engaged, you know, and have trust in our, what we were doing. And so I felt like that if we had transparency, that it was like enabling transparency would then enable other goals. So by pursuing that first goal of enabling transparency, once you do that, you actually remove the constraint for another goal of having them trust us or having them feel like they're more camaraderie happening. Yeah. It's about knowing like kind of word drawn aligns.

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