Why BATNA Might Be Your Biggest Negotiation Mistake - with Derrick (The Van Gogh of Negotiation) Chevalier (Part II)
Negotiate Anything
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Intro
This chapter explores the downsides of relying strictly on the Best Alternative to a Negotiated Agreement (BATNA) during negotiations. It advocates for a more open-minded approach that fosters creativity and uncovers unexpected opportunities, rather than being limited by predetermined expectations.
Transcript
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