188: The 5 Reasons Why You’re Not Closing Deals
The Predictable Revenue Podcast
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Customer Story Sound
Customer stories are so key and most reps aren't using them. Ask every rep, hey, our customer story is important. And I think almost all of them will say yes. Yet there's this dissonance that happens. We don't see it happening consistently. It's by having good, relevant customer stories, educating them on industry benchmarks that they might not have been aware of.
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