Predictable Revenue Is a Good Thing

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In many cases, it's in the best interest of the customer to have that problem fully solved forever. It also allows you to track behavioral data and understand how your customers are using the products and services that you created. So it has a big value for the product team. And it also helps you to anticipate when a customer is unhappy before they cancel or call to complain.

Subscriptions aren’t new – the business model dates back to trade guilds in the 12th century. But Robbie Kellman Baxter, an expert on the business of subscriptions, says with new billing platforms, remote customer support, and digital services, it’s worth considering how to make subscription business models work for your company.