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Wolfgang Puck and the Brewpub Conundrum

Taplines

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Brewing Challenges and Business Setbacks

The chapter explores the struggles faced by the speaker in maintaining beer quality without pasteurization, leading to setbacks in running a restaurant-brewery. Discussions cover missed opportunities in the American craft brewing industry, failed ventures due to disagreements with partners, and challenges in marketing concepts amidst industry jealousy. Despite initial success and attracting famous investors, the speaker reflects on the ultimate failure of their brewery restaurant.

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