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What's the Story of Paddled?
As companies scale, do they continue to use paddle or end up building that infrastructure themselves? Or do they move to what some might call an enterprise solution in like Zora? Yeah. That's been the most surprising part of running this business. We've lost probably 10 customers in 10 years. Like kind of deliberate, kind of real churn. But in terms of real churn of customers at scale, maybe 10 and 10 years. So 10 years is a while for a software company.