15min chapter

How I Built This with Guy Raz cover image

Lily’s Sweets: Cynthia Tice

How I Built This with Guy Raz

CHAPTER

Lilly's Legacy: The Heart Behind the Brand

This chapter tells the inspiring story of Lilly, a young girl who wished to support other sick children after her battle with brain cancer. The founders honor her spirit by naming their chocolate brand after her and integrating philanthropy into their business model. It also explores the challenges and decisions in building a successful brand while navigating the delicate balance between product quality and social mission.

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