Navigating AI and Data Privacy in Marketing

This chapter explores the challenges and considerations clients face when exporting data from analytics tools, especially during the transition to Google Analytics 4. It highlights the critical role of artificial intelligence in modern marketing environments, emphasizing the need for proper data handling and the importance of aligning AI strategies with business objectives. Additionally, the chapter discusses the evolving skill requirements for marketers in an AI-driven landscape, stressing the importance of understanding AI ethics and operational impacts.