The Importance of Sales Demos in Coaching

I've been trying to carefully plan that like it's like I've done all the work for getting the new prices and the new brand out. The next thing later in the year will be looking at the legacy customers. And actually part of the calculus when I decided to not only niche, I decided to niche down to coaches and think about this larger vision for the product. One data point in that calculus was like, yes, I actually do want to move away from, not away from self-serve. That's always going to be there. But I want to introduce the opportunity to have a sales demo process.